The music industry is in shambles.
I know that. You know that. Everybody knows that!
Why purchase a CD when
you can get the mp3 for free?
That’s the dilemma the industry is facing.
So, what's the answer?
I don't claim to have THE answer. But I have one that works for me.
I like to think in today’s world, one thing that makes a
release valuable is its packaging; how unique the presentation is.
As I’m establishing The Mustache Club as a label, I could
completely bypass physical releases and go for strictly-mp3 releases.
But I’m still attached to physical releases; I still enjoy
them. There’s something sensual when you hold a release from an artist you
enjoy. There’s something more engaging about holding an album versus
downloading an album in two clicks.
My solution: customized vinyl
For The Mustache Club's first release, I decided to go with a vinyl release.
Vinyls look great.
I only printed 100 copies because, let’s be honest,
Pantaloon Descendo is a no name band. And 100 copies is the lowest amount of
copies I could print.
However, with the 100 copy limitation, an opportunity arose:
the amount is low enough to allow for customization. Instead of having 100 jackets pressed, I decided to order 100 blank jackets and hand-draw all of them.
To make it more of a “collector’s
item”. To make every single copy unique.
So, that's why the intial release on The Mustache Club will be Pantaloon Descendo’s recording debut on vinyl:100 hand-drawn and hand-numbered 7-inch vinyls.
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