Dealing with haters

Pantaloon Descendo is not for everyone.

I know that; I’m the one who has to market it. As the artist creating it, and as a label owner whose task is to move the copies, I’m fully aware that Pantaloon Descendo is definitely not for everyone. Not the easiest act to market.

It’s a “love it or hate it” kind of an act. Which makes it both easy and hard to market at the same time:
a) Those who love it are easy to convert into true fans.
b) Those who hate it tend to be pretty vocal about it. It’s a part of the game, I’ve accepted that.

The love part is great. My ego loves to be stroked. Who would have thought?

The hate part is even better! The lyrics are confrontational, the humor is off-color… If you hate it, it just shows me I’m doing something right. 

Take this situation here. One Reddit user, "JunkFace", who purchased a copy of 7 inches of bliss, posted pictures of the vinyl – a gesture that’s always appreciated.

In the comments thread, “mawnck” gave his endorsement to the product, which is really cool. Then, this other user, “rusy”, saw fit to write a thorough point-by-point analysis explaining why Pantaloon Descendo sucks. 

That comment was extremely confrontational. But it’s the kind of feedback I have to be willing to face if I’m putting out confrontational material. I could have easily been affected or hurt by the comment, but the fact is, it’s just not for him.  

This is how I handled the situation:

I find that adopting a classy attitude is the best way to deal with haters. 

Be the better man, get the upper hand.

November Update

Wow, the last few weeks have been extremely hectic. 

The good kind of hectic.

To summarize:

1) We launched the music video for “The Candyman” on October 27. I will post a thorough analysis of what that was like in the next few days.

2) We’ve tried a few different marketing channels to get The Mustache Club known out there. Essentially, we now know what works and what doesn't. That's a major win.

3) We’re in pre-order mode for 7 inches of bliss until November 15. So far, the pre-launch has been very positive and we've moved 20% of our copies. That provides the drive to continue.

4) We’re getting some attention: http://listenwithmonger.blogspot.co.uk/2014/10/pantaloon-descendo-single-review.html

All in all, the last few weeks were very interesting. I'm extremely eager for the ones to come!